Venues and Settings, and the Role they Play in Shaping Patterns of Arts Participation.
Why will some people engage with art in one setting, but not another? For example, why will someone watch great drama on television at home, but never darken the door of a theater? Why will someone listen to classical music in a place of worship, but not a concert hall?
Two underlying hypotheses compel this paper. First is that setting plays an increasingly important role as a decision factor amongst cultural consumers, and therefore is a subtle, if not profound, driver of arts participation. The second is based on a wealth of anecdotal evidence: artists and arts organizations are choosing to create and present art in a wider range of settings that both animate the art and capture the imagination of audiences in new ways.
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Posted August 16, 2012
