“Baltimore’s highest-rated public radio station announced Monday that it would be offering free airtime to local arts and cultural institutions over the next six months,” writes Chris Kaltenbach in Tuesday’s (3/31) Baltimore Sun. “Beginning with the Baltimore Symphony Orchestra on April 6, WYPR-FM (88.1) will broadcast spots that highlight the work of 12 Baltimore-area museums, performance groups and cultural institutions. The spots, or ‘vignettes,’ will focus on the mission of each group and will be read by such personalities as conductor Marin Alsop (for the BSO) and city schools superintendent Andres Alonso (for Port Discovery). Each group’s spots, which will be produced free of charge by WYPR, will air at least twice daily for a two-week period. ‘It’s all about the economy,’ said WYPR President and General Manager Anthony Brandon. ‘It’s a time when arts and cultural institutions are under constant economic pressure. It’s important for us, as a community, to understand and support that which keeps our city alive.’ ”

Posted March 31, 2009