A report in Monday’s (1/14) Crain’s Cleveland Business states, “Buoyed by efforts to broaden its audience and attract younger patrons, the Cleveland Orchestra said its 2012-13 Severance Hall season-ticket sales revenue is on track to set a record, driven by the best-ever ticket sales in November and December. The value of tickets sold for the orchestra’s performances in November and December totaled $2.8 million, an increase of 62% over the same months in 2011. Holiday Festival ticket sales increased to a record of $1,177,271, 16% above the previous record of $1,013,000 in 2007. … Sales for the 2012-13 Severance Hall season, which runs from September through May, already are 24% ahead of the year-earlier period. Current season-ticket sales revenue is on track to achieve a record of $7.6 million, surpassing the previous record set in 2000-01, and $1.3 million more than last season. … The number of students attending Cleveland Orchestra concerts at Severance Hall has more than doubled over the same period last year. This season, more than 200 students, on average, are attending every evening subscription concert—at some concerts, students have represented 20% of the audience.”
Posted January 15, 2013
