The Cleveland Orchestra announced that it is offering concertgoers the chance to win free tickets via a mobile-phone trivia contest on July 2 at its annual free downtown concert celebrating Independence Day. Winners of the trivia challenge will receive tickets to the Blossom Festival, where the orchestra performs during the summer. The orchestra’s partner for the contest is Distributive Networks, a Washington, D.C.-based mobile marketing company that created the mobile marketing platform Obama for America in the 2008 Presidential campaign race. During Cleveland’s Star-Spangled Spectacular Community Concert and Festival on July 2 in Public Square, audience members will be invited to text the word BLOSSOM on their cell phones to a specified number. Instructions, including the specific number, will be broadcast on a large screen at Public Square and via radio stations WCPN and WCLV, which both are broadcasting the orchestra’s 9 p.m. concert. Contest participants will receive text trivia challenge questions about the Cleveland Orchestra and will be invited to share photos of friends and families at Public Square and Blossom by uploading them to YouTube and flickr using the keywords “Cleveland Orchestra.” The trivia challenge is part of the orchestra’s public launch of social media tools; future plans include a blog at the orchestra’s website for news, behind-the-scenes information, and input from musicians and guest artists.

Posted July 2, 2009