Meet Them Where They Are
For the Louisiana Philharmonic Orchestra (LPO), digital strategy isn’t a luxury—it’s a lifeline to their audience. LPO launched a custom mobile app for their audience in early 2023. Executive Director Anwar Nasir sees the LPO mobile app not just as a tool but as an extension of their brand and mission. “We’re making it easier for our audience to find what they need, when they need it,” he says. “Whether that’s digital tickets, program notes, or personalized content—we want to meet them where they are.”
With real-time push messaging, easy access to program details, and the ability to promote new events in the moment, LPO uses their mobile app to reduce friction and strengthen relationships. “It’s not just a communication platform,” Nasir emphasizes, “it’s a way to create memorable experiences around our performances.”
Matthew Kraemer, Music Director, conducting the LPO
Messages That Actually Reach Our Audience
At Winnipeg Symphony Orchestra (WSO), the focus is on building a lasting connection through meaningful digital experiences. Their custom mobile app allows them to personalize content, support fundraising efforts, and reach patrons on their terms. WSO launched a mobile app and digital programs in 2023.
“Our biggest challenge is reaching both our traditional audience and new audiences in a way that makes sense for them,” Marketing Strategist Ivan Moreno Cisneros shared. “With digital tools, we can cater to both.”
This shift has improved both attendance and audience retention. The orchestra has seen stronger opt-in rates, particularly among younger patrons, and a noticeable increase in engagement before and after performances.
Winnipeg Symphony Orchestra
Make Operations Smoother and Less Stressful
For the Eastern Music Festival (EMF), in Greensboro, NC, digital innovation became a turning point—not just for operational efficiency but for preserving their storytelling magic. Erika Frazier, EMF’s Communications and Media Director, saw a shift in how the festival connected with its audiences and community when the festival launched digital programs for the 2024 season. “By the time our festival started, our printed program guide was half incorrect,” Erika explains. “With digital programs, I could keep everything accurate. That flexibility made operations smoother and less stressful.”
She emphasized that the move wasn’t just about cutting costs—it was about human connection. “We live in a world that’s craving authentic stories and real connections. Technology can enhance that if done thoughtfully.”
Eastern Music Festival
Stay Connected Beyond the Concert
For New World Symphony (NWS), based in Miami Beach, digital strategy is mission-critical. With a strong focus on accessibility and immersion, their custom mobile app serves as a gateway to on-demand content, mobile ticketing, and real-time engagement.
“The app allows us to stay connected beyond the concert,” says Siggi Bachmann, NWS’s Senior Director of Research and Design. “It makes audiences feel like they’re part of our community.”
From exclusive pre-show content to mobile donation prompts, NWS is using digital tools to create relationships that outlast the applause.
New World Symphony
A Digital Strategy with Heart
At InstantEncore, we believe the future of orchestral engagement is immersive, inclusive, and ongoing. Our partners aren’t just streamlining logistics—they’re creating digital bridges that turn single performances into sustained relationships.
Nancy Trigg, CEO of InstantEncore, puts it best: “When you put the right tools in place, every interaction can become an invitation to connect more deeply. This is how orchestras not only survive, but thrive in the digital age.”
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Ready to strengthen your audience connection?
Schedule a demo and see how InstantEncore helps orchestras and festivals like LPO, WSO, NWS, and EMF turn digital strategy into community-building magic.
go.instantencore.com