Ruth Hartt speaks at a Pre-Conference Seminar, “Rethinking Tradition to Make Your Events More Meaningful, Relevant, and Inclusive,” at the League of American Orchestras’ 2024 National Conference. Photo by Melissa Taylor.
On Tuesday, August 27, the League of American Orchestras will present Redefining Relevance: A New Lens for Audience Development, a perspective-shifting webinar that explores the critical concept of relevance in today’s digital world. Former opera singer Ruth Hartt—now chief of staff at the Clayton Christensen Institute for Disruptive Innovation—will leverage the powerful lens of customer centricity to challenge traditional assumptions and reveal untapped growth opportunities. With content developed by Hartt, the session aims to inspire orchestras to rethink their organization’s approach to relevance, marketing, and sustainability.
Redefining Relevance: A New Lens for Audience Development takes place on Tuesday, August 27, 2:00 p.m. Eastern and 11:00 a.m. Pacific Time. Learn more and register here. If you can’t attend the webinar live, register to receive the recording. Questions? Contact League Member Services at member@americanorchestras.org.
