Rachel Rossos Gallant, Vice President of Marketing and Membership, was interviewed on Ben Freda’s Nonprofit Thrive podcast.
In his July 3 Nonprofit Thrive podcast, host Ben Freda states, “In this episode … Rachel Rossos Gallant, Vice President of Marketing and Membership at the League of American Orchestras, shares strategies for building community among orchestra patrons and discusses the organization’s shift to digital platforms. Rachel also explores how music perception inspires innovative marketing techniques and the challenges and advantages of transitioning a longstanding print publication into the digital age…. An alumna of the League’s Executive Leadership Program, she [brought to her current role at the League] nearly two decades of experience in revenue generation, customer retention, and enhancing the customer experience within orchestras…. Beyond her professional commitments, Rachel is an accomplished singer, songwriter, producer, and poet, frequently collaborating with her husband on various recording projects.” Topics discussed include: the impact of relationship marketing and customer loyalty on nonprofits; the value of music education and its influence on career paths; the power of live performances in forging memorable connections; why increasing attendance frequency leads to greater audience loyalty; how strategic marketing initiatives reinvigorate a declining subscriber base; digital tools and platforms for expanding nonprofit reach and engagement; adjusting communication strategies based on audience familiarity and relationship depth; benefits of shifting from traditional print to a digital-first approach.
