Wednesday (5/27) on the Los Angeles Times arts blog Culture Monster, Lee Marguiles writes, “Just as it said it was planning to do last October, KUSC-FM (91.5) has extended the reach of its classical music programming—which includes the Los Angeles Philharmonic and L.A. Opera—to the central California coast. But not on the station it first intended. The L.A.-based public radio station, which already simulcasts on outlets in Palm Springs, Thousand Oaks and Santa Barbara, has purchased KESC-FM (99.7) in Morro Bay and can now be heard throughout the area surrounding San Luis Obispo. KUSC had said last October that it was going to accomplish that task by buying a station in Santa Maria. But legal complications developed and KUSC pulled out, station president Brenda Barnes said today. KUSC wound up spending $400,000 more for KESC—$1.2 million—but she said its signal reaches a slightly larger area.” Barnes believes the investment will pay itself back over time through donations from new listeners.

Posted May 28, 2009