In Sunday’s (9/16) Tennessean (Nashville), Erin Desman writes, “Music lovers who can’t make it to a Nashville Symphony concert can now experience the real-time performance in a new way—via Twitter. The symphony’s new ‘Tweet Seats’ are part of a growing movement developed by theaters and concert halls to engage a digitally focused audience and allow concertgoers to connect with those who are unable to attend. The Nashville Symphony launched the invitation-only seats this summer and recruited local social media users Georgia Cross and Lora Stevenson Obrohta to bring the symphony experience to Twitter followers. … Concertgoers won’t need to worry about the frustration that comes with glowing screens or the sound of fingers tapping on mobile devices. ‘That is a real concern and that’s where other people have failed by not having a plan in place to address that,’ said Laurie Davis, the symphony’s publicist. … Next month, the symphony plans to invite others to tweet from the ‘Tweet Seats.’ ‘We hope to have many different points of view and a broad base of experiences that will connect with members of the Nashville community,’ said Davis.”
Posted September 17, 2012