Kansas City Symphony Executive Director Danny Beckley has written the first two installments of a new series of articles about orchestras and audience development. Beckley’s series, “Creating Burning Desire for Live Classical Music,” is published at Medium. The first two installments cover market demand for live classical music concerts, the use of metrics to measure audience development, and “how an orchestra might initiate a spark of attraction for classical music in an increasingly unfamiliar public.” Future columns will examine the concert experience and the use of storytelling as an audience-development strategy. For more, visit https://medium.com/@DannyBeckley.