Wisconsin’s Peninsula Music Festival has introduced several marketing and technology changes for its 57th season, which takes place at Door Community Auditorium in Fish Creek this August. A redesigned website features improved navigation from page to page, as well as concert information and artist biographies for all guest artists, new video commentaries by Music Director Victor Yampolsky and Associate Conductor Stephen Alltop, as well as interviews with guest conductor Andrew Sewell and violinist James Ehnes. Video topics include Yampolsky’s discussion of his immigration to the United States and his relationship with Leonard Bernstein, as well as a testimonial message from Henry Fogel, former president of the League of American Orchestras. Video commentaries can be accessed at the festival website as well as through iTunes and on YouTube; the festival also is offering them on a $15 DVD at its own site and at amazon.com. Other changes for 2009 include an email newsletter and updates via Twitter, such as late-breaking program details and guest-artist changes. The festival is in the process of creating a fan page on Facebook.

Posted June 16, 2009