Each year, orchestras create development plans to meet their annual goals. Depending on the size of their budget and the organization, this may include one or more annual appeals that can make or break annual fundraising goals; for example, an end-of-year appeal, an appeal for programming support, a Giving Tuesday appeal, or a Giving Day appeal. It’s not only critical to create these plans, but equally important to make sure the organization is ready to execute them, which involves more than the development team. Marketing and other teams must be engaged in planning and execution for an organization to experience success.
On Wednesday, November 20, the League and Arts Consulting Group will present “Making Your Annual Appeals Count,” a webinar in which experts from Arts Consulting Group discuss success stories, challenges, and industry trends with orchestra development and executive leaders. The content of this webinar was developed by and sponsored by Arts Consulting Group. Moderators: Todd Ahrens, Vice President and Practice Leader, Arts Consulting Group, and Nan Keeton, Senior Vice President, Arts Consulting Group. Speakers: Catherine Hann, Assistant Director of Individual Giving, Cincinnati Symphony Orchestra; Sidney Jackson, Vice President of Development, New Jersey Symphony; Giuliano Kornberg, Chief Executive Officer, Sacramento Philharmonic & Opera; and Susana Weymouth, Chief Development Officer, The Florida Orchestra.
“Making Your Annual Appeals Count” takes place on Wednesday, November 20, at 3:00 p.m. Eastern and Noon Pacific Time. If you can’t attend the webinar live, register to receive the recording. Questions? Contact League Member Services at member@americanorchestras.org. Learn more and register.
