Downtown Seattle is a boomtown right now, with rapidly changing demographics, dynamic energy, and a youthful population seeking artistic experiences. The Seattle Symphony saw fresh opportunities to connect with the newcomers who were settling into the neighborhoods surrounding Benaroya Hall, the orchestra’s home. But how to connect with these untapped audiences? The orchestra launched an ambitious market-research program with support from The Wallace Foundation’s Building Audiences for Sustainability initiative. At the League’s upcoming National Conference, June 13-15 in Chicago, experience a first-hand report about this innovative endeavor at the Connecting with New Audiences: Seattle Symphony Case Study session on June 15. Charlie Wade, the Seattle Symphony’s senior vice president for marketing and business operations, will offer insights and practical tips—and you are invited to share your own perspectives on audience-building.