The Score | League Webinar: How to Use Audience-building Research from Wallace Foundation

Orchestras are always on the lookout for ways to build audiences and connect with more communities. The Wallace Foundation has published numerous articles and case studies on audience development through its Building Audiences for the Arts initiative, with more to come. How can orchestras take advantage of this wealth of information? On March 18, the League of American Orchestras presented a free webinar on utilizing Wallace resources hosted by Rachel Roberts, associate professor of Music Leadership at the Eastman School of Music. She shared insights and strategies, and explored Wallace research about performing arts groups that successfully brought in new audiences. Nearly two hundred orchestra administrators attended the hour-long webinar—everyone from executive directors and youth orchestra directors to marketing and development staff. One viewer weighed in: “Great webinar today! Awesome information, a lot to think about.” The webinar is available at americanorchestras.org/wallacewebinar (member login required.) Visit the audience-building resources at the Wallace Foundation section of americanorchestras.org.