The Score | Reimagining the Orchestra Subscription Model

This fall, the League released “Reimagining the Orchestra Subscription Model,” a major new study by the Oliver Wyman management consultancy that analyzes trends in orchestra subscriptions and offers strategies for engaging subscribers and meeting revenue needs. The study is based on the largest sales data set from orchestras to date and is the first industry-wide, longitudinal study of ten years of data to focus on revenues and sales trends. The findings have galvanized attention not only at orchestras but throughout the performing arts. Symphony reported on the research in its fall issue, and now a webinar by “Reimagining the Orchestra Subscription Model” author Namita Desai is available free of charge at americanorchestras.org. The complete study can be downloaded for free from the League website, and an interactive version optimized for iOS devices is available at the Oliver Wyman Ideas section of the online Apple Store.