In Monday’s (3/29) Milwaukee Journal-Sentinel, Laura Walker writes, “The Waukesha Symphony Orchestra will now be known as The Wisconsin Philharmonic, a name that reflects a broader group of musicians, a broader audience and the high level of performance, board president Mary Korker announced Monday. Maestro Alexander Platt, music director and conductor in his 13th season with the 62-year-old orchestra, said at a Waukesha press conference unveiling the new name and brand, ‘It was time for a new name that transcended any sense of competition with any other ensemble but rather acknowledged and celebrated our own great traditions of extremely high quality music in this part of Wisconsin.’ … He called the name change long overdue. However, when next season’s concert schedule and venues are announced next week, there will be performances all over Waukesha County, much like this season, Korker said. The symphony is finishing its season in the black this year, and already has funding from Waukesha philanthropists Anthony and Andrea Bryant to fund next season’s full concert schedule, said Andrea Rindo, executive director.”
Posted March 30, 2010