Let us help you leverage a multi-platform program to:
- Deliver key messages
- Deepen engagement
- Increase brand awareness
- Increase traffic with measurable outcomes
- Connect with influencers
- Drive sales
There is no better place to spend your advertising dollars. The League’s membership is made up of staff, musicians, board, and volunteers for over 650 orchestras across the United States. Symphony reaches key decision-makers in the multi-million-dollar orchestral industry, including executive directors, artistic administrators, board members, funders, and senior level executives.
The League’s online news platform receives 33,000 views per month, with additional distribution to 19,000+ individuals on email and 13,400 followers on X. Print issues of Symphony have a distribution of 18,000+, with an average pass-along to 2.49 colleagues resulting in total readership of 54,000.
Symphony Advertising Rates and Requirements
Online Placement Options
Above-the-Masthead Homepage Super Banner
As the first image that visitors see when they visit the homepage, an Above-the-Masthead Homepage Super Banner guarantees that your organization’s message will get noticed.
Size
To make sure your ad shows up on the maximum number of devices, please provide two files:
1400 x 250 pixels for large screens
900 x 250 pixels for tablet/laptop view
Price
One week: $2,500
Two weeks: $3,500
Sitewide Options (Including the Homepage):
| Square (250 x 250 pixels) or Banner (468 x 60 pixels) | Member Pricing | Non-Member Pricing |
|---|---|---|
| 2 weeks | $500 | $650 |
| 4 weeks | $650 | $800 |
| 6 weeks | $800 | $950 |
| Vertical Rectangle (240 x 600 pixels) or Leaderboard (728 x 90 pixels) | Member Pricing | Non-Member Pricing |
|---|---|---|
| 2 weeks | $750 | $950 |
| 4 weeks | $950 | $1,150 |
| 6 weeks | $1,100 | $1,300 |
Symphony Magazine Annual Print Issue Placement Options
The League of American Orchestras will continue to print an annual summer issue of Symphony magazine which, in addition to its regular distribution, is handed out to all delegates attending the League’s National Conference:
2024 Print Advertising Rates
| 4-color | Member Rate | Non-Member Rate |
|---|---|---|
| Full page | $2,695 | $3,215 |
| 2/3 page | $2,225 | $2,660 |
| 1/2 page | $1,840 | $2,215 |
| 1/3 page | $1,505 | $1,810 |
| 1/6 page | $1,175 | $1,470 |
| 1/12 page | $985 | $1,215 |
| Black and White | Member Rate | Non-Member Rate |
|---|---|---|
| Full page | $2.035 | $2,430 |
| 2/3 page | $1,585 | $1,895 |
| 1/2 page | $1,205 | $1,440 |
| 1/3 page | $895 | $1,075 |
| 1/6 page | $540 | $650 |
| 1/12 page | $350 | $425 |
Specifications
Online Banner Ads
Preferred File Formats are JPEG, PNG, GIF, and animated GIF, with a maximum File size of 100MB.
Please specify the exact URL to which the banner ad should link.
Sizes
Above-the-Masthead Homepage Super Banner
1400 x 250 pixels for large screens
900 x 250 pixels for tablet/laptop view
Sitewide Ads
Banner: 468 x 60 pixels
Leaderboard: 728 x 90 pixels
Square: 250 x 250 pixels
Vertical Rectangle: 240 x 600 pixels
Print Magazine Mechanical Specifications
The trim size for Symphony magazine is 8 ½” x 10 7/8”.
Guide to making a full-page ad with full bleed (PDF)
| Ad Size | Width (inches) | Height (inches) |
|---|---|---|
| Full page | 8 | 10 3/8 |
| Full page with Bleed | 8 3/4 | 11 1/8 |
| 2/3 page | 4 5/8 | 10 |
| 1/2 horizontal | 7 | 4 7/8 |
| 1/2 vertical | 4 5/8 | 7 1/2 |
| 1/3 horizontal | 4 5/8 | 4 7/8 |
| 1/3 vertical | 2 1/4 | 10 |
| 1/6 horizontal | 4 5/8 | 2 1/4 |
| 1/6 vertical | 2 1/4 | 4 7/8 |
| 1/12 page | 2 1/4 | 2 3/8 |
| Back Cover | 8 3/4 | 8 7/8 |
* safety margin: keep all important matter 1/4″ inside trim size (3/8″ inside the edges)
Sponsored Content
Align your brand with the industry’s most-respected resource for decision-makers in the multi-million-dollar orchestral industry by investing in content marketing.
Price: $1,500 includes a sponsored article with images and a skyscraper ad.
Reserving Your Article
Sponsored content should be journalistic in nature and provide information of interest to the orchestra field. Note that the topic for the article, as well as the name(s) and contact information of the author(s), must be submitted when reserving your sponsored content.
Copy and Image Requirements
Article length is 400 to 600 words. Please provide at least one feature image that is a minimum of 1400 x 600 pixels and a skyscraper ad that is 240 x 1020 pixels.
The due date for article copy is two weeks prior to the article’s placement on Symphony.org. This allows time for editing and approval between Symphony’s editorial staff and the advertiser. Article copy must be submitted in a format that can be edited by Symphony’s editorial staff. A Word document is the preferred format. Symphony editor will discuss recommended copy changes with the advertiser/author(s) prior to final deadline to ensure the piece meets the sponsored content guidelines and edits have not changed the meaning or scope of the article.
Editorial Guidelines
Topics and story angles for sponsored content must be discussed with Symphony’s editorial staff. Symphony editorial staff reserves the right to contact authors to discuss the content being developed and to request changes to ensure that the content fits these guidelines. If the content comes across as an advertisement or gives the impression of a League endorsement, we will ask for a revision.
Sponsored content must be written from a third-person perspective and must include sources outside the advertising organization to support the advertiser’s viewpoint. Ideas and/or thoughts and solutions within the sponsored content must be presented clearly without using advertising language. Sponsored content must not imply that Symphony endorses the advertiser’s organization, or the content presented.
Sponsored articles will be marked clearly as sponsored content.
Reviews and Approvals
Symphony reserves the right to edit any material in order to maintain proper word count, grammar, tense usage, and consistency with Symphony’s editorial style. Symphony reserves the right to reject articles that are poorly written, inappropriate, conflict with the League of American Orchestras mission as an association, or otherwise do not meet Symphony’s sponsored content and editorial guidelines. No sponsored content that is misleading, deceitful, discriminatory, fraudulent, or slanders another company or person will be accepted.
Edits made by Symphony will be sent back to the advertiser for finalization of the sponsored content, which will be due no more than 5 days prior to the launch of the sponsored content.
Other League Advertising Opportunities
The League of American Orchestras also offers targeted email opportunities outside of Symphony.
KeyNotes Newsletter
Get your organization’s news and updates directly in front of all League members. This bi-weekly email gives you the space to tell your story to the people that matter. Embedded within the newsletter, your ad or blurb will garner attention amongst the other content that the League distributes.
Two options are available:
- 75 words or less, plus website link
- Static banner, 625 x 100 pixels plus website link
Price: $800 per week (limited opportunities available, reserve early)
Dedicated Email Blasts
A dedicated email blast will reach key consumers with your custom content. With access to the League’s database of members and friends, you can target your exact audience or push your message out to all opted-in active subscribers. This email is sent to 40,000+ emails.
Limited opportunities available.
Full suite of capabilities:
- Target by geographic or demographic criteria
- HTML email to include content, special offer, call to action, and link back to your website
- Basic design services included in the price
Price: $1,200 per email
Contact
Steve Alter, Director of Conferences and Business Engagement
salter@americanorchestras.org
Office: 646 822 4051
Cell: 848 219 0916
Terms and Conditions
Prepayment is required of first-time advertisers, those who have not advertised within the last 24 months, and advertisers whose payments have been delinquent in the past. For all other advertisers, payment is due 30 days from the date of publication and will accrue late fees of 1.5% per 30 days delinquent.
Advertising rates will be confirmed for current calendar year only, in accordance with current rate sheet. Contracts continuing into the following year are subject to advertising rates determined for that calendar year unless specifically indicated on the contract.
No advertising will be published until payment in full for all previous published advertisements has been received. In the event of nonpayment, the publisher reserved the right to hold the advertiser and agency jointly responsible and severally liable for such monies as are due to publisher.
Any materials that require additional production will be charged accordingly at the time of billing with prior notice. There will be a minimum charge of $75 for any production work.
Advertiser materials will be stored by the publisher for 18 months after the most recent use and then deleted unless the publisher is otherwise advised in writing by the advertiser.
The publisher takes no responsibility for ads that display badly as a result of defects in the materials received. In the event the advertiser is dissatisfied with the display of their sitewide ad, that advertiser must contact the Director of Business Engagement within 5 working days after the placement of the ad on the site. For homepage super banner ad complaints, contact the Director of Business Engagement within 48 hours of placement. All complaints will be handled on a case-by-case basis.
The publisher reserves the right to reject or cancel any advertising that, in the opinion of the publisher, does not conform to the standards of the publication.