Celebrating Volunteers

Multiple orchestras have changed their names recently. What’s behind the rebranding and renaming?

The Wallace Foundation’s five-year Building Audiences for Sustainability Initiative explored how nonprofits arts groups—including four orchestras—could expand audiences and boost revenue.

Gershwin’s Rhapsody in Blue was an “experiment” when it premiered in 1924, opening orchestras to the startling new sounds and syncopations of jazz.

Organizational culture matters. It matters to employees, who crave inclusion, wellbeing, and safety—and it’s one of the greatest levers for orchestras’ success. Nothing in the leader’s toolkit boasts such a strong return on investment.