Author: Symphony Staff
The Score | League Names Sarah Kelly Vice President for Development
The Score | Orchestra Benefits For Victims of Tragic Events
The Score | Musical Chairs October 2016
The Score | Firebird in Flight
The Score | New Jersey Symphony Taps Gabriel van Aalst as President and CEO
The Score | Carnegie’s New Kids
The Score | Conference 2016
The Score | Know Your Audience
Talk about synergy. Last fall, the Wallace Foundation published Taking Out the Guesswork: Using Research to Build Arts Audiences, a free guide that helps arts organizations use market research to forge meaningful connections with different audiences. Based on evidence from ten arts groups across the United States, the book provides detailed guidelines on how to learn more about current and potential audiences, create effective promotional materials, and track the results of audience-building initiatives. This summer, delegates at the League of American Orchestras’ Conference in Baltimore get the opportunity to connect with Bob Harlow, the book’s author and a market-research expert, at a compelling session drawing on Taking Out the Guesswork. For more from the Wallace Foundation—and to download Taking Out the Guesswork for free—visit www.wallacefoundation.org.
The Score | Books in Brief