“Apple has just announced a new acquisition: the highly respected classical-music only streaming service, Primephonic,” writes David Phelan in last Monday’s (8/30) Independent (U.K.). “It means that Apple Music subscribers will have an improved classical experience. That’s because search in classical is very different from the song, composer or album search that suffices for most tracks…. The same experience is destined to come to Apple Music, too. It won’t be there instantly, though Oliver Schusser, Apple’s VP of Apple Music and Beats, speaking to The Independent, hoped it would be there by early next year…. In a week’s time, Primephonic will be folded into Apple Music. Subscribers will be given a rebate for any unused days, plus six months of free Apple Music. Their personal playlist data will be sent to them and Apple will provide information on how to put them into Apple Music. If this proves too complicated, Primephonic’s customer services will do it for the customer…. Schusser also says that there will be greater localization than Primephonic had, where much of the content was in English only…. Schusser won’t say how much it paid for Primephonic.”
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