The Indianapolis Symphony Orchestra recently received an “excellence in connected marketing” award for its integrated marketing platform from, an online marketing publication. The award went to the orchestra for its Next Audience Engagement Strategy campaign, in which it asked audience members to bring mobile phones to a pre-concert talk, as well as other innovative social-network strategies using platforms including YouTube. Other winners of ClickZ’s Connected Marketing Awards included Reebok (“best use of search marketing”), “Next to Normal—An Original Musical” (“best use of social media marketing”), the National Hockey League (“best use of e-mail marketing”), and OpenTable (“best use of mobile marketing). “Marketers are clearly committed to tapping social networks, search, e-mail, and other marketing channels to connect with customers and prospects using creative and integrated techniques,” said Anna Maria Virzi, ClickZ’s executive editor. “Brands participating in ClickZ Connected Marketing Awards demonstrated that these efforts can bring solid business results regardless of their organization’s size.”

Posted August 26, 2010