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Want to find out the latest thinking on how orchestras can reach new audiences? Read an excerpt from the Wallace Foundation’s Taking Out the Guesswork: A Guide to Using Research to Build Arts Audiences in the current issue of Symphony magazine.
Taking Out the Guesswork, written by marketing expert and researcher Bob Harlow, provides examples and practices drawn from case studies of ten different arts groups that successfully used research to support multi-year audience-building efforts.
Read about all this, and more, in the Winter 2016 issue of Symphony, in print and online.
Posted February 26, 2016
