On Thursday, April 11, the Wallace Foundation will present a free webinar, “In Search of the Magic Bullet: Insights from Nonprofit Arts Organizations on Building Audiences and Financial Sustainability,” that will explore the findings of Wallace’s Building Audiences for Sustainability initiative, which awarded $41 million to 25 performing arts groups for projects to build new audiences across demographics spanning age, race, geography, frequency of attendance, and more. The webinar will be led by Francie Ostrower, principal investigator of Building Audiences for Sustainability and a professor at University of Texas at Austin. She will be joined by leaders who participated in the Building Audiences for Sustainability program for an in-depth look at strategies that worked, those that didn’t, and other key findings, including implications for arts organizations pursuing their own audience-building efforts. Webinar panelists include Mieko Hatano, executive director, Oakland Symphony; Andrew Jorgensen, general director, Opera Theatre of St. Louis; Cookie Ruiz, executive director, Ballet Austin; Roche Edward Schulfer, executive director/CEO, Goodman Theatre; and Bahia Ramos and Bronwyn Bevan of the Wallace Foundation.

The Wallace Foundation webinar takes place on April 11, 2024, at 2:00 p.m. Eastern Time. The webinar is free and open to all; click here to register.