The Vermont Symphony Orchestra offered its January 24 and 25 concertgoers free downloads of David Ludwig’s Double Concerto for Violin, Cello, and Orchestra, featuring violinist/VSO Music Director Jaime Laredo and cellist Sharon Robinson. The performance of the new work was offered via instant messaging download by InstantEncore.com; the audience was given instructions to text “InstantEncore” to a free number, send their email address, and then receive an email with a direct link to the free download of the music immediately following the concert. Audience members also could go directly to InstantEncore.com by computer and enter a special code to download the concerto. Alan Jordan, the orchestra’s executive director, said, “The recording industry continues to shift practically on a daily basis, and the VSO wants to be in a position to take advantage of the latest advancements in expanding our connections with our audiences. This is especially important when unveiling a new work. Through InstantEncore, we can give our audiences a chance for a second hearing of a world premiere, in the comfort of their own home.” InstantEncore.com offers concert information, audio streaming and downloads, video, news and reviews, podcasts, blogs, social networking, and fan alerts for the classical music field.
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