In Sunday’s (12/6) Crain’s Detroit Business, Sherri Welch writes that the Detroit Symphony has been nominated by Crain’s as one of the city’s Best Managed Nonprofits 2015. “To fulfill its quest to become ‘the most accessible orchestra on the planet,’ the Detroit Symphony Orchestra in 2011 launched a multi-prong approach to engage with the larger community…. The DSO opened its home, the Max M. and Marjorie S. Fisher Music Center, to smaller organizations…. It began sending small ensembles to perform in hospitals, senior living communities, at events like the opening of Whole Foods in Detroit’s Midtown neighborhood … the DSO established performance residencies in eight Southeast Michigan neighborhoods. The neighborhood performances are helping the DSO to reach new audiences; 75 percent of those audiences have either never attended a DSO performance or haven’t in more than 10 years.… The DSO became the first American orchestra to present a full series of performances on the Web with its launch of ‘Live from Orchestra Hall’ free HD webcasts in 2011. … they have been viewed by nearly 1 million people in more than 100 countries…. The DSO is led by CEO Anne Parsons.” The DSO and other finalists will be honored at Crain’s Newsmaker of the Year lunch in January.
Posted December 7, 2015
