In Thursday’s (1/6) Enterprise News (Brockton, Massachusetts), Keith Powers writes, “It’s a way of acknowledging that people are busier than ever—and that when they do invest time and money to go out, they want events to be more informative, and personal. The Boston Symphony Orchestra unveils a new programming format, UnderScore Fridays, with concerts that begin earlier, end sooner, and include face-time with the conductor beforehand and with the musicians afterward. ‘We’re trying to connect people with similar interests,’ said Mark Volpe, managing director of the BSO, as he described the program, which begins Friday, Jan. 14. ‘We’re creating a different context: shorter concerts, with the conductor addressing the audience before the program begins, explaining the reasons for playing these particular pieces of music.’ … The second UnderScore Friday, on Feb. 11, includes a world premiere for cello and orchestra by Korean-German composer Unsuk Chin, conducted by Susanna Malkki; and a third concert, on March 25, features the British composing/conducting sensation Thomas Ades, making his BSO debut in a thematic program.”
Posted January 7, 2011
