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The new issue of Symphony magazine, now available online, features key content drawn from the 2011 League Conference in the Twin Cities that is creating a stir in the orchestra world. On Tuesday, October 25, marketing guru Thomas Cott devoted his entire, usually wide-ranging daily email to arts professionals to a single topic: League President and CEO Jesse Rosen’s interview of TDC’s Susan Nelson, which followed up Nelson’s presentation at the Conference Red Alert! plenary session and explored the latest thinking on capitalization, holistic financial planning, and why risk is essential for orchestras.
Posted October 26, 2011
