Since February 2021, the Audience Outlook Monitor COVID-19 Study has been tracking audience readiness to return to arts and culture venues during the pandemic. In partnership with the League of American Orchestras, this study by research consultancy WolfBrown shines a light on orchestra audiences during this period via regular surveys of concertgoers administered by fifteen League-member orchestras. On November 15, WolfBrown released the final set of findings from the study, with a particular focus on its orchestra cohort, summarizing the impact of the Delta variant and the outlook for the coming six to twelve months. Members of the League may directly access the latest survey results through a password-protected dashboard. For login instructions, see the Study Resources page on the League’s website.
WolfBrown will now move forward with a new Audience Outlook Monitor study focused on assessing audience attitudes about inclusion, diversity, equity and access. More information will be available in early 2022.
Questions? Contact the League at knowledge@americanorchestras.org.
