An unsigned article in Thursday’s (4/21) reports, “The Detroit Symphony Orchestra’s Replay campaign, an on-demand streaming service … has been selected as a finalist in the B2C Integrated Marketing and Cause and Nonprofit & Government Marketing categories for the 20th Annual MITX Awards. Held annually by the Massachusetts Innovation & Technology Exchange, the awards recognize excellence in concepts and creations in marketing and technology produced or developed in New England…. Launched in August 2015, DSO Replay … leverages the archives to inspire giving… Donors are able to access and enjoy more than 150 high-definition videos of past performances…. At launch, more than 5,000 annual fund donors had full access to DSO Replay. ‘The outcome has been even better than we expected. Replay is a great incentive for people to give philanthropically to the DSO,’ said Eric Woodhams, Director of Digital Initiatives…. Detroit Symphony Orchestra will be recognized with the other finalists in two categories, B2C Integrated Marketing and Cause, Nonprofit & Government, at the 20th Annual MITX Awards Ceremony … on May 25th at [Boston’s] Westin Waterfront.”

Posted April 25, 2016