How Classical Radio Stations Are Increasing Engagement

In Monday’s (6/12) GreaterPublic.org, Ann McDonald writes, “As part of Greater Public’s ongoing work to showcase station success stories across formats, here are a few sponsorship-related ideas from some of our classical music members. All of the ideas below have helped to broaden interest in classical music, ensure the station’s relevancy in the local market, and generate corporate revenue as a result.” The article cites the following examples: WCNY – Syracuse: Engaging Younger Audiences; WDAV – Charlotte: Deepening Client Engagement via LinkedIn; WSHU – Fairfield, CT: Connecting Classical Music to Video Games; WHRO – Norfolk, VA: Strengthening Corporate Partnerships with Classical Open Mic Night. Read complete information here.