In Friday’s (7/17) Detroit Free Press, Mark Stryker writes, “Give arts groups money and you help them pay the bills today. Teach them how to use the Internet to reach new donors and audiences and you might help them truly secure their future. That’s the thinking behind a $1-million challenge grant announced Thursday by the Community Foundation for Southeastern Michigan. The grant is tied to an online marketing and fund-raising initiative that could generate as much as $3 million in operating funds for about 80 member groups of the Cultural Alliance of Southeast Michigan.” Stryker outlines the terms of the foundation’s matching-grant formula, and notes that to be eligible an organization must “participate in a training workshop devoted to Internet marketing, fund-raising and social networking. Some groups have begun to develop sophisticated online marketing and fund-raising initiatives, but most are still in their infancy.”

Posted July 17, 2009