The John F. Kennedy Center for the Performing Arts in Washington, D.C. has announced the creation of the Rubenstein Arts Access Program, an initiative that will streamline the Kennedy Center’s programs and expand its efforts to make the arts more accessible. The program results from a $10 million donation from Kennedy Center Chairman David M. Rubenstein. The initiative will include the Millennials Project, which will broaden programming and reformat concert presentations for audience members aged 18 to 30; MY-TIX, a new initiative that provides access to performances to young people, members of the armed services, and people with little or limited ability to attend concerts; and programs for teachers and K-12 students that bring arts into the classrooms. The program will encompass social-media marketing through smart phones and events such as ticket giveaways for young people; performances in nontraditional settings outside the Kennedy Center, such as Metro stations; and concerts by performers to include singers Nellie McKay and John Legend and hip-hop/jazz violinist Miri Ben-Ari.

Posted March 31, 2011