“Reimagining the Orchestra Subscription Model,” a study by the Oliver Wyman management consulting organization that was commissioned by the League of American Orchestras, is the first of its kind for American orchestras. Using the largest-ever orchestra sales dataset, it draws on ten years of data from four million customers across 45 orchestras of varying sizes as well as a profile and preferences survey of 4,000 people who attended an orchestra concert in the last five years. The final conclusions are informed by a dynamic market simulation that tested the willingness-to-pay of 1,000 people making 10,000 purchasing decisions in order to reveal the relative attractiveness of various package features. The result is a compelling set of recommendations; in essence, the building blocks for future audience and donor development strategies. Click here for “Reimagining the Orchestra Subscription Model.” To download an interactive version of the report optimized for iOS devices, visit Oliver Wyman Ideas in the Apple Store. Read the press announcement here.
Posted November 17, 2015
