“Lincoln Center for the Performing Arts is rolling out a new digital initiative intended as a virtual portal for visitors to the 16-acre complex,” writes Jennifer Smith in Thursday’s (5/5) Wall Street Journal. “The goal is to lure new audiences, including digitally oriented millennials, while reducing the confusion that engulfs some visitors to the sprawling arts campus.” Included are a “revamped website with performance videos and a searchable calendar that provides real-time information on ticket prices and availability for events at Lincoln Center venues. A new mobile app guides visitors on an audiovisual tour of the complex. A second app [will allow] ticket holders at David Geffen Hall and Alice Tully Hall to check the length of bathroom lines or preorder intermission drinks…. Five million tourists come to Lincoln Center every year, but only about 3.2 million attend performances there, said Peter Duffin, the complex’s senior vice president for brand and marketing…. Mr. Duffin said he meets regularly with marketing teams at each [Lincoln Center constituent] group. Their feedback prompted some changes, including showing the names of organizations as visitors mouse over calendar events.”

Posted May 9, 2016