“British arts administrator William Norris is Tafelmusik Baroque Orchestra’s new managing director, it was announced Wednesday,” reports Trish Crawford in Wednesday’s (6/10) Toronto Star (Canada). “Norris, 37, is communications and creative programming director of London’s Orchestra of the Age of Enlightenment and replaces Tricia Baldwin who, after 14 years with Tafelmusik, left to become director of the Isabel Bader Centre for the Performing Arts at Queen’s University last December.… Norris noted the many similarities between Tafelmusik and the Age of Enlightenment. The two classical music organizations ‘perform on period instruments and play the same type of repertoire. We share a vitality and each have performers heavily invested in the organization.’ He joined the Orchestra of the Age of Enlightenment in 2005 where he increased ticket revenue by 150 per cent and introduced programming for students and a popular Night Shift series, late night events with drinks and DJs before and after concerts.… Norris sees audience expansion and audience engagement as his top priorities upon taking the helm at Tafelmusik.… He says that the multimedia work done by Tafelmusik gives it a unique presence in the Baroque field.… Baldwin left Tafelmusik in sound financial shape with surpluses.”
Posted June 11, 2015
