In Sunday’s (2/6) Crain’s New York Business, Miriam Souccar reports, “American Airlines passengers at John F. Kennedy International Airport might soon feel uplifted even before they take off: Starting in April, they will be treated to live classical music performances by The New York Pops. The concerts are just part of a three-year partnership agreement to be announced this week, which is the most extensive sponsorship in the 28-year-old orchestra’s history. Though American Airlines sponsors a number of local arts institutions—it recently renewed its agreement with the Roundabout Theatre Company—the seven-figure deal with the Pops goes deeper. Many of American’s domestic and international flights will feature two-hour radio broadcasts of the orchestra playing favorite New York tunes. Airline employees will be encouraged to volunteer for the Pops’ local music-education programs. And the airline will help underwrite Pops tours, something the orchestra hasn’t been able to undertake lately due to a lack of funds. … The deal is a major boost for the Pops, which has been enjoying greater visibility and sold-out concerts at Carnegie Hall since music director Steven Reineke came on board two years ago.”
Posted February 11, 2011
