Philadelphia’s Kimmel Center for the Performing Arts.
In Wednesday’s (1/10) Philadelphia Inquirer, Rosa Cartagena writes, “The Kimmel Cultural Campus and the Philadelphia Orchestra—the umbrella arts organization which encompasses the orchestra, the Kimmel Center for the Performing Arts, the Academy of Music, and the Miller Theater—has adopted a fresh moniker to clarify the confusion around its multiple venues: Ensemble Arts Philly. The names of its venues—which collectively produce hundreds of concerts, plays, musicals, and more each year—will stay the same. The idea is that Ensemble Arts Philly is not a destination, it’s the organization that presents work in these spaces…. This new name, the organization hopes, will help people know exactly where to go. Ticket holders often get mixed up between the venues. ‘What we realized … was that the destination model became this stacking of brands, and that is where the friction came into play,’ said Crystal Brewe, Ensemble Arts Philly’s chief marketing and audience experience officer…. ‘We just really wanted to … make the communication tighter.’… While Ensemble Arts Philly is the organization’s presenting name, the legal name of the parent company will remain The Philadelphia Orchestra and Kimmel Center, Inc., under president and CEO Matías Tarnopolsky.”
