Orchestras large and small have to communicate with different constituents about performances, fundraising, educational initiatives, and community opportunities, but communications created by different people across an organization can result in disparate messages—often confusing constituents and under-representing the organization. On Thursday, November 16, 3:00 pm Eastern/Noon Pacific, the League of American Orchestras will present “Sure, You’re Talking, But What Are You Saying?,” a 60-minute webinar in which Roger Sametz of Sametz Blackstone Associates and Vince Ford of the Curtis Institute of Music will explain the process for building a resonant, flexible, portable messaging framework. They will show how to develop authentic differentiated messaging that will advance the meaning, value, and mission of your organization, help you to connect to key constituents, and bolster earned and contributed income. Vince Ford is senior vice president for Digital Strategy & Innovation at the Curtis Institute of Music, and Roger Sametz is chief executive officer at Sametz Blackstone Associates. The content of this webinar was developed by Sametz Blackstone Associates.

“Sure, You’re Talking, But What Are You Saying?” takes place on Thursday, November 16, 3:00 pm Eastern/Noon Pacific. Learn more and register here. The League offers 50% off webinar registrations to staff of NYC arts organizations, thanks to the generosity of the Howard Gilman Foundation and the New York City Department of Cultural Affairs in partnership with the City Council, and to staff of smaller-budget New York orchestras, made possible by the New York State Council on the Arts with the support of the Office of the Governor and the New York State Legislature.

If you can’t attend the webinar live, register to receive the recording. Questions? Please contact League Member Services at member@americanorchestras.org.